- One Word. Yes, I know that's two words, but for some reason we really wanted the title of the Retreat to be one word only. It's simple, yet descriptive. It gets people talking and engages the imagination. And it looks beautiful on graphics, leading to the second point.
- Visual. It needs to carry an image behind it. One of the ideas we tossed around was "Ascend". It's a cool one word title, but there are also so many visuals associated with hiking, birds in flight, airplanes, shangri-la, etc. We wanted a theme that would make it easy to create graphics and media to match it.
- Fits the Purpose. We didn't really get anywhere until Pastor Jesse mentioned that to find the theme of the camp, we should start at the end. So we talked about our ministries and what we would like to see individual students get out of this experience. Then we tried to work backwards from there.
Anything you'd like to add? Leave a comment,